Strip EXIF, IPTC, XMP and location info from your images while keeping quality high. Fast, free, and browser-based.
Image metadata is hidden information stored inside image files. It can include camera model, date, location (GPS), editing history, IPTC, XMP and TIFF tags. Metadata can reveal more than you intend when you share photos.
Removing metadata protects privacy, reduces accidental location sharing, and avoids leaking author or device details. It’s also useful before uploading images to marketplaces, forums or social media.
| Format | What It Is | Why Remove It |
|---|---|---|
| EXIF | Technical camera data (shutter speed, ISO, date/time, GPS). | Protect privacy (location/time), prevent device fingerprinting. |
| IPTC | Descriptive fields (captions, keywords, author/copyright). | Avoid leaking content ownership or proprietary tags. |
| XMP | XML-based wrapper for EXIF/IPTC plus custom metadata. | Remove hidden edit history or sensitive custom notes. |
| ICC Profiles | Color-management data defining how to render colors. | Strip proprietary profiles for consistency and size savings. |
| Embedded Thumbnails & Maker Notes | Preview images and manufacturer-specific info. | Reduce file bloat and remove hidden proprietary data. |
This tool is free and runs in your browser with no account required. Your images are not stored on our servers. Our tool works with images of any common format.
Image Metadata is “extra” non-essential information within a digital image file that details properties of the image and how it was made. It isn’t visible when you view the picture – it can be read only by image editing software, operating systems or special metadata reading tools. Some examples of metadata include:
Removing metadata is often to benefit the privacy of a user – GPS location could reveal you or your home’s location or other sensitive information. Removing the data also lowers your file size, as less information is being stored. Many legal and professional fields require that images are stripped of their metadata before they are released to the public.
The most common form of metadata is known as “EXIF”, but other types also exist. Each type of metadata holds different formats of information, so in practice it is better to remove everything if you want to ensure privacy.
This includes location, date, time, camera details, ICC color profiles, embedded thumbnails, GPS tags, custom maker notes, and more.
Reduce file size, protect your privacy and share your images with confidence.